This beach side theater is from the Durwood Barbour Collection of digitized postcards (Wilson Library, UNC-Chapel Hill) from the online exhibit Going to the Show: Mapping Moviegoing in North Carolina. These open-air moviegoers, plus their brick and mortar-covered counterparts, remind us that "exhibition studies" is an area of both scholarly and intense fan interest. See our article about Ross Melnick and Cinema Treasures here.